Onsite Blog Optimization
Steps for onsite blog optimization
– Use the platform of WordPress for blog section
– Create the separate section as https://imperialtaxagents.com/blog/
– Install the free version of Rank Math plugin.
-The option of inserting code at the head section so the SEO team can manually post schema codes:
– Blog Schema: Implement blog schema according to the recommendation of Google as https://developers.google.com/search/docs/data-types/article
Verify from this tool: https://search.google.com/structured-data/testing-tool/u/0/
– Include the home page of the blog page link (https://imperialtaxagents.com/blog/ ) in the robots.txt file.
-Implement “Pagination” rather than “Load More”:
-Block all tag pages by default from no-follow and no-index tags.
-Add breadcrumbs with schema https://developers.google.com/search/docs/data-types/breadcrumb
Verify from this tool: https://search.google.com/structured-data/testing-tool/u/0/
-Optimize for mobile speed in between 80 to 90 according to https://developers.google.com/speed/pagespeed/insights/
– Include Blog link at header, footer, and HTML sitemap.
-Table of Contents (Through Plugin)
-Bock all category level pages to avoid internal content duplication with no-follow and no index tags.
<meta name=”robots” content=”noindex”> (at head section)
-Last Modified date rather than the published date to signal search engines for content freshness
Example: https://ecommerce.folio3.com/blog/shopify-pos-hardware/
-Implement the company Author Bio section by default with each page.
Hreflang Tag Implementation
Hreflang Tags for language Attribution: Google uses the rel=”alternate” hreflang=”x” attributes to serve the correct language on website.
We highly recommend that you use Hreflang tags on the website. Following is an example and these tags will be used across the website. The only following highlighted link will be replaced with URLs of respective pages.
<link rel=”alternate” href=” https://imperialtaxagents.com/blog/ “ hreflang=”en-us” />
Note: It will be placed at the head section of every page.
Website Mobile & Desktop Speed Test
Mobile Speed Test
•The Google research says 40 percent of consumers will leave a page that takes longer than three seconds to load.
•The recommended speed should be “90”.
•Your website mobile speed score is too low ‘79‘, which will hurt your conversion rate and increase profit. Please follow the link to improve your mobile website speed issues:
https://pagespeed.web.dev/analysis/
Desktop Speed Test
•Your web site desktop speed is good but still needs some improvement, some minor level tweaking will make your desktop version site more speedy, please check this link:
https://pagespeed.web.dev/analysis/
Core Web Vitals
Core Web Vitals for Desktop and Mobile
Google always valued the best “User Experience” that is why it includes three latest factors recently in its algorithm as ranking signals.
The Google named all of these factor as “Core Web Vitals” whose details are as follows: (https://web.dev/vitals/)
1. Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster where our website is performing with more than 4 sec.
2. First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than 100 seconds.
3. Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than 0.1.
Core Web Vitals for Desktop:
Core Web Vitals for Mobile:
No Follow to External/Non-Targeted Page
No Follow to External/Non-Targeted Pages
In order to avoid the unnecessary link juice pass, please unfollow the links of all pages.
Social Shares
Social Media Sharing Widgets for Blog Post
•You have a low level of Social Sharing of this page. Social Sharing is an effective way to drive traffic and build brand awareness.
•Use social sharing widget for quickly and easily share and schedule content across multitude social networks at same time.
